The work
How the business operates, where people spend time, and which decisions matter.
A new podcast about business and AI
Real work.
Real conversations.
How do people actually run their businesses—and where does AI fit? Sanifu will bring decision-makers together to share the work, challenges, and choices behind what they do.
Explore the showThe show
Learn from people doing the work.
Every industry has its own realities. Sanifu will talk with people making decisions inside businesses, so others in their field can hear how peers approach the same kinds of challenges. The conversations also help people who build technology hear directly from the businesses they want to serve.
We will explore what guests use AI for today, what they are considering, what has worked, and what remains difficult. If AI is not part of the picture yet, that is a useful story too.
What we talk about
The business comes first.
The challenges
The handoffs, recurring problems, and trade-offs that are easy to miss from the outside.
The possibilities
Where AI helps, where it falls short, and what guests want to understand next.
Our approach
Thoughtful questions. Useful conversations.
Each conversation will begin with preparation: learning about the guest’s business, the industry they work in, and the questions their peers might find useful.
Start with the work
Explore how the business operates, the decisions people make, and the challenges behind the scenes.
Listen and follow
Ask open questions, make room for different perspectives, and follow the details that matter to the guest.
Make it practical
Invite examples and lessons others can learn from, including where AI helps, where it falls short, or why it is not being used.
Guests can share what they are comfortable discussing. The aim is an honest, useful conversation—not a pitch.
Your host
Curiosity, grounded in real businesses.
Hosted by software engineer David Ndungu, Sanifu will give business leaders a place to share their stories, work, and experiences with peers and a wider audience.
The conversations will explore how businesses operate, the decisions leaders face, and where AI may or may not fit. Listeners can learn from their peers, while people building technology can hear directly about business needs.